Subscribing to MLB’s Gameday Audio

It took me a bit to figure out how to subscribe to only Gameday Audio with MLB so hopefully this saves others a few minutes. Most paths seem to want you to subscribe to the streaming television option. MlB customer support wasn’t overly helpful at understanding that not everyone hovers and uses a mouse.

 

The short version is that if you have an existing MLB.com account, using the link of https://secure.mlb.com/campaign/login_register.jsp?voucherCode=MLBTV_VOCHR&sku=ATBATPCSUBSEA2010&c_id=mlb&keepWfParams=true&flowId=commerce.cart.noUpfrontRegisPurchase&campaignCode=MLBTV_CMPGN should take you to a page that prompts for username and password and then takes you through the ordering process. There is also a Buy Now option on the page if you do not have an existing account that indicates it will allow you to create an account.

 

I reached this destination by:

 

  1. Navigating to www.mlb.com.
  2. Selecting the Audio/Video link.
  3. Choosing accessible gameday audio from the resulting page.
  4. Following the subscribe link on the next page.

Pick Your Price, MLB Fails to Pay Attention To Pricing in Alt Text, reports monthly pricing as annual rate

So, is MLB giving people who rely on alt text to understand the intent of images a real bonus or just not paying attention to what their alt tags convey? Check out the pricing according to alt tags for MLB.TV Premium.

 

The price is first indicated as $119.95 per year. But then alt text for the graphic of monthly subscription pricing of $24.95 indicates the rate is an annual rate as well. So MLB, do I get to pick my price for the annual subscription or are you going to correct your alt tags and pay better attention?

 

Alt text matters and my point here isn’t to be picky, although if MLB wants to let me pick the price of $24.95 for an annual subscription, which I could conclude based on current text, that sort of pickiness is just fine with me.

 

For the curious, here is how the alt text reads to a screen reader.

 

$119.95/year

$24.95/year

 

And here is the relevant section of the web page HTML. Note how the graphical names for the .png files go as far as indicating monthly and year for the images but that the alt text on the monthly pricing is incorrect.

 

            <td class=”feature_premium”>

                <div class=”link_purchase”><a href=”https://secure.mlb.com/enterworkflow.do?flowId=commerce.cart.noUpfrontRegisPurchase&campaignCode=MLBTV_CMPGN&voucherCode=MLBTV_VOCHR&keepWfParams=true&c_id=mlb&sku=MLBTVSUBPRSEA2010″ onclick=”bam.tracking.trackLaunchLink(‘https://secure.mlb.com/enterworkflow.do?flowId=commerce.cart.noUpfrontRegisPurchase&campaignCode=MLBTV_CMPGN&voucherCode=MLBTV_VOCHR&keepWfParams=true&c_id=mlb&sku=MLBTVSUBPRSEA2010′,{genericExternalLinkTracker:{tracked:’MLB: MLB.TV
Subscriptions: Premium
Yearly
Click‘}});”><img src=”/mlb/images/subscriptions/y2010/regseason/btn_119.95.png” border=”0″ class=”png” alt=”$119.95/year” /></a></div>

                <div class=”link_purchase”><a href=”https://secure.mlb.com/enterworkflow.do?flowId=commerce.cart.noUpfrontRegisPurchase&campaignCode=MLBTV_CMPGN&voucherCode=MLBTV_VOCHR&keepWfParams=true&c_id=mlb&sku=MLBTVSUBPRMON2010″ onclick=”bam.tracking.trackLaunchLink(‘https://secure.mlb.com/enterworkflow.do?flowId=commerce.cart.noUpfrontRegisPurchase&campaignCode=MLBTV_CMPGN&voucherCode=MLBTV_VOCHR&keepWfParams=true&c_id=mlb&sku=MLBTVSUBPRMON2010′,{genericExternalLinkTracker:{tracked:’MLB: MLB.TV
Subscriptions: Premium
Monthly
Click‘}});”><img src=”/mlb/images/subscriptions/y2010/regseason/btn_monthly_24.95.png” border=”0″ class=”png” alt=”$24.95/year” /></a></div>

The MLB Accessibility Hullabaloo

I have nothing but respect for the folks involved in helping to advocate that MLB.com improve accessibility of the web site. Lainey Feingold has been instrumental in moving accessibility on a number of issues to successful resolution. To learn more about the story here you can read a press release at http://lflegal.com/2010/02/mlb-press/. My comments are not meant to detract from the progress made.

 

Still I find it kind of ironic that when browsing to the MLB audio/video information page I find text telling me what follows is an advertisement and the same old nonsense of missing alt text on the ad itself. My money is as good as anyone else’s so come on advertisers and MLB, market to me too.

 

For the curious, here is how a screen reader presents the experience in question.

 

Below is an advertisement.

168544/r15_cm_b12_728x90

 

The string of gibberish is presented by the screen reader because the item is a link. Screen readers present some form of the underlying URL when links without text or proper alternative text for images are included in a web page. The screen reading user still needs to be able to take action on the link in question. The screen reader has no way to know whether the link is important or not.