Safeway Updates iOS Delivery App with VoiceOver Improvements

It is nice to see that Safeway has updated their iOS app for online shopping with an improved VoiceOver experience. I’m not a regular user of this app but as luck would have it, I happened to use it over the weekend before the update. So it was nice to read the description of what’s new for the 2.6 update saying, “Enhanced usability and performance for users of VoiceOver and other built-in iOS accessibility features.”

 

Browsing the virtual shopping isles and other product areas seems much improved. Each product is now a heading, meaning you can use VoiceOver’s navigation by heading feature to jump from product to product. I do wish the headings were put on the entries in the list where the price for the product was given as that would have made browsing even faster. As it stands now, you must move to the product heading and then back two objects to read the same product name that includes a price when using VoiceOver object by object navigation.

 

For example, when on a product listing page, you can set VoiceOver to heading navigation and step from product to product with swipes up or down. When on a product of interest, issue a swipe left gesture twice and you’ll be on the same product but will hear the price and other details. One swipe right and you are on a button for more information about the product. A second swipe right and you are back on the heading for that product. Subsequent swipes right put you on buttons for decreasing the number of a given product you want to buy, a text box for the same quantity info and another button for increasing the amount. One last swipe right and you are on an Add button for putting the product in your virtual shopping cart.

 

The process for selecting a delivery time also seems much improved when using VoiceOver. My recollection from my weekend use was that you had to use a complicated grid where it wasn’t very easy to identify available delivery times. Again I’m not a regular user of the app but had used it a few times before the weekend. With the update, selecting a delivery time has been separated into three different controls for choosing the day, time and number of hours in the delivery window. It seems much easier to navigate.

 

In experimenting with the app a bit, I also noticed more progress messages being read automatically by VoiceOver. This included hearing that item lists were downloading when I selected a given isle and such.

 

In general this seems like some good attention to making this app work better with VoiceOver was given. I’m sure I’ll use it more frequently now because of the ease of use improvements and because of major pricing changes coming to Amazon Fresh in the Seattle area.

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